Reel

An editorial theme for fashion brands with a large catalog. Big imagery, quiet type, and filtering that keeps up with 2,000 products.

Reel · Preset: Reel · Desktop · v0.1.0 Illustration · real screenshots at launch

Features

Built in, editor-first, no apps required.

Editorial hero
One image or video poster, one sentence, one link. No slider.
Lookbook grid
Shoppable hotspots on campaign imagery, 2 to 6 columns.
Collection filters
Sidebar or drawer. Color swatches, size, price, availability. Fast on 2,000 products.
Product media
Stacked, thumbnails or carousel. Video and 3D without an app.
Type presets
Three paired type systems. Pick one, nothing else to tune.
Three presets
Reel, Reel Dusk, Reel Haze. Color and radius change, layout rules stay.

Sticky buy box
Price, variant and add-to-cart stay in view on mobile.
Mega menu
Images and promo blocks in the navigation, built in the editor.
Size guide & care
Per-product tables from metafields. No app, no code.
Cart drawer
Shipping bar, gift note, upsell row. Each one switchable.
Markets ready
Country and language selectors and local pricing. Five languages built in.
Speed by default
Lazy media, no render-blocking scripts, 16 kB of theme JavaScript gzipped.

Version: 0.1.0
Lighthouse: Lighthouse performance 80 or higher and accessibility 95 or higher on the home, collection and product pages. Checked on every change.
Catalog size: Small to medium. The demo store carries 40 products.
Industries: Fashion and apparel, footwear, jewelry, accessories.
Supported: Online Store 2.0, Shopify Markets, metaobjects, B2B pricing, Shop Pay, product bundles, quick order lists.
Browsers: Last two versions of Safari, Chrome, Firefox, Edge. iOS 16 and Android 11 or newer.

Updates arrive through the Shopify editor. Your customizations are kept.

No releases yet.