A small studio that cuts at half speed.

Halfspeed makes Shopify themes. Few of them, slowly, for brands that want a store that looks expensive and loads before the customer looks away.

Where the name comes from

Half-speed mastering, c. 1970s. Cutting lathe at 16 2/3 rpm.

To cut a record at half speed, the engineer slows the lathe and the tape to half their normal rate. The cutting head has twice as long to follow every curve of the sound. Then the record plays at full speed, and the detail is still there.

It takes twice as long. Nobody who buys the record knows how it was made. They just notice it sounds right.

That is the trade we make with themes. We build one at a time. We test every section in the real editor, on a real phone, with a real catalog of a few thousand products. We leave out features that mostly exist to be listed. The result is a theme that your customers never think about, which is the point.

How a theme gets made

Roughly nine months, start to Theme Store
  1. 01 · 6 weeks

    Listen

    We talk to merchants in one industry and read their support tickets. We write down what they actually do in the editor every week.

  2. 02 · 8 weeks

    Cut the list

    Every feature has to earn a place against a load-time budget and an “explain it in one sentence” test. Most don’t make it.

  3. 03 · 16 weeks

    Build

    Sections first, then templates, then presets. Each section is tested in the editor with real content before the next one starts.

  4. 04 · 6 weeks

    Master

    A real demo catalog. Lighthouse and accessibility checks on every change. Then we remove anything that didn’t hold up.

  5. 05 · Ongoing

    Keep it running

    Shopify changes. We ship updates through the editor and write down every change on the theme page.

The people

Two of us, plus a few friends we call for help

[Founder name]

Design & front end

Placeholder bio. Previously built storefronts for [brands]. Owns the type and the spacing, and the opinion that there should be no slider.

[Partner name]

Liquid, performance & support

Placeholder bio. Reads the Shopify changelog so you don’t have to. Answers support@halfspeed.studio.

Facts

Founded
2026
Based
[City, Country placeholder]. We work remotely across two time zones.
Themes
Reel (fashion) and Platter (food and drink). One more in research.
Where to buy
Only on the Shopify Theme Store. We don’t sell files directly.
Support
support@halfspeed.studio · reply within 2 business days
Custom work
sales@halfspeed.studio · occasionally, for merchants on our themes
Elsewhere
x.com/halfspeedstudio. That’s the only account.